Click-to-Cancel

Federal Trade Commission Announces Final “Click-to-Cancel” Rule Making It Easier for Consumers to End Recurring Subscriptions and MembershipsFederal Trade Commission

It is your responsibility as a merchant to understand and implement the FTC Click-to-Cancel rules. Konnektive provides some tools to help. This document is only guidance. It is up to you to make your site compliant.

Consent on pages

FTC rules require that consumer express consent be obtained on the checkout page for subscriptions. Clearly and conspicuously present the material terms relating to the subscription near the checkout button. Provide a checkbox unchecked on page load. The consumer must check the box to consent to the subscription and terms.

Click-to-Cancel

The rule requires sellers to provide a simple cancellation mechanism for consumers to cancel the subscription, with that mechanism being “at least as easy to use as the mechanism the consumer used to consent” to the subscription. If the consumer signs up for a service online then that consumer must be able to cancel online.

Billing Notifications

Set a Prebill autoresponder to send for the campaign. This will alert a consumer to an upcoming billing. The notification can be sent by email or sms.

Include in the autoresponder a link to cancel the subscription. Here is an example of what a link might look like. Replace the domain and page with your cancellation page. Replace email and orderId with those of the consumer.

<a href="https://app.mymembershipsite.com/login?emailAddress=[emailAddress]&orderId=[orderId]">Cancel my subscription<\a>